Webit Expo 2011

Webit Expo 2011

November 13, 2011 in Affiliate Marketing, Business, Social Media by Olgi Zenullari

Being a Webit Consul, I had the possibility to invite a couple of friends to the biggest digital marketing conference in Europe, Webit Expo, held in Sofia, Bulgaria. As far as I know we were about 7 people from Albania. It was a real pleasure for me meeting some of the industry leaders. In this article I will emphasize some important events which took place in Sofia and how this conference helped us grow our business even bigger.

 

First Day in Sofia, 25th October

After arriving at Sofia’s International Airport, we got a cab and gave him the hotel name. Ironically he didn’t leave us at the place we had asked, instead we had to walk like 600-700 meters. The hotel we were staying was Hotel Lion, which was really comfortable and located at the center. After leaving our luggage, we were starving hence we wanted to eat lunch. The interesting thing is that we walked like for 15-20 minutes and we couldn’t locate a fast-food or a restaurant. The only things we could see were shoes, shoes and shoes. Tens of shops selling any kind of leather shoes. Luckily near our hotel there was a fast-food (Aladin) and the food was quite nice.

I was checking all the shopping centers nearby and I found Sofia Outlet Center which, according to Google Maps it was 2.9 km away by foot so we decided to walk. When we were getting closer to the spot on the map we couldn’t locate the shopping center that’s why we asked a guy and he told us that we were like 20 minutes away (by car!!!). So we got a cab and we headed to Sofia Outlet Center. (taxi’s in Sofia are extremely cheap, maybe because they work with gas)

Second Day in Sofia, 26th October

We woke up early in the morning to attend the conference. I was amazed seeing a huge crowd of digital marketing addicts and I felt quite good. For me this was the first international conference I was attending and I had the possibility to get to know with some of the industry leaders. Here are some photos:

Conclusion

Webit Expo 2011 was a real inspiration for me, not only I had the opportunity to discuss with like minded and share thoughts on various topics, but we also had fun with some of my friends so greetings to Jonian , Arber , Albi & Ledio for the awesome time in Sofia city!

How Google can destroy your online business overnight

October 16, 2011 in Business, SEO by Olgi Zenullari

We’ve all heard about thousand times the phrase “don’t keep all your eggs in one basket” and in this case it fits accordingly. If you’re traffic is coming solely from Google then chances are you won’t survive, no matter whether you do blackhat or whitehat.

Early this year Google launched what it is notoriously known as Panda, an algorithm change which affected thousands of webmasters worldwide and affected many businesses as well. So what exactly was/is Panda about? Google wanted to wipe out all the MFA’s (made for adsense sites, or simple sites made for the sole purpose of earning money through ads / affiliate programs) which would allow authority sites with better content and better structure to rank higher. This is a screenshot I took from one of my sites and it clearly shows how bad the situation is:

 

The site above was ranking #2 for a very competitive keyword and once it was averaging 800-1000 unique visitors per day but after the panda update the site was lost in the serps. Note that the site contained unique content, was nicely done and didn’t even have any affiliate links in it (besides Google Adsense which sounds ironic banning a site which is using your service as the only way of income)

Solution

There’s no actual solution on how to protect yourself from the bizarre changes of Google. The only suggestion I would give is to DIVERSIFY your traffic sources. Social Media can be really lucrative if used properly, then you can also do some banner exchanges with similar sites and if you really want to push it, offline marketing would be ideal (however this one depends based on your niche)

Conclusion

The conclusion is quite simple, if you have 80 % traffic from Google then you better move before its too late. PPC / Media buying will not only increase your traffic but will also help you win loyal readers for your site

What you need to know about Google 50 Penalty

What you need to know about Google 50 Penalty

August 30, 2011 in SEO by Olgi Zenullari

If you are in the search engine optimization game, chances are your site has been hit at least once by the so called “Google -50 Penalty”. You are ranking for a good term and your Adsense earnings are going great but all of a sudden, when you wake up one day you see that you made zero, nada, zilch from your biggest money making site. That very same thing happened exactly to one of my sites, that’s why I would like to elaborate more on this topic.

As we all know, forget what self-guru’s say about SEO and its factors, everyone knows that the biggest ranking factor are the backlinks and there are no bad links actually, its simply how you build them.

Google Minus 50 Penalty

As you can refer from its  name, you will lose 45-50 positions in the search engines. So chances are that if you were ranking on #1, you will end up on page 4-5 now and the organic traffic will disappear right away.

How is it caused?

There must be a proportion ( I prefer to call it distribution) of anchor texts used in your backlinks. If you’re main keyword is “healthy diet” and all your backlinks have “healthy diet” as an anchor text, you will trigger the alarm over at Google which will punish you with the -50 penalty

The Cure

Never use the same anchor text while building backlinks, it won’t look like natural hence you might get banned from the Big G. Use always variations of your keyword and whats most important, do not only link to your homepage, try to link to your other sub-pages or categories too. In this way there will be a distribution of links going to the main URL as well as to the other sub-pages of your website.

So if you’ve been hit by Google -50 penalty, its time to continue building backlinks with just a simple twist, link to your subpages as well as rotate the anchor texts used. By my personal experience you will be out of the penalty in 45-60 days

GetResponse iPad 2 Giveaway

June 22, 2011 in Affiliate Marketing, Blogging, Business, Make Money, News, Social Media by Olgi Zenullari

Yes you heard it right! GetResponse, a leading email marketing company is giving away an iPAD 2 for all my blog readers! A special thanks goes to Agnieszka, brand manager over GetResponse which made this offer exclusive for all the visitors of my blog :)

The Company

GetResponse offers one of the most professional email marketing services at the cheapest prices in the industry. Whether you are just starting out or you are a large company with thousands of email subscribers, GetResponse can help you manage, track and organize ideally your campaigns. Never forget that “the money is on the lists” so if you haven’t started yet, you have a good reason to start today with the chance of winning an iPad 2

The Offer

GetResponse is on a giveaway spree, providing 1000 different prizes every single day to anyone who signs up with their program. I wanted something more for my readers hence we agreed on giving ONE iPad 2 to anyone who registers under my affiliate link (note that to be eligible to win the iPad 2 (16 gb) you will have to register under my referral link in order to count / track you)

The Prize

A picture is worth thousand words so take a look what could be yours with just a simple signup over at GetResponse

Click the button below to signup and become eligible to win an iPad 2

 

Make sure to read the Terms & Conditions of this promotion

How To Stop Spam in WordPress

How To Stop Spam in WordPress

June 9, 2011 in Blogging by Olgi Zenullari

One of the most annoying things in WordPress (and not only) is the continuous spam. The screenshot on the left side was taken from one of my blogs which in less than 2 years has received more than 51 thousand spam comments (thats actually 69 comments per day and thankfully that blog was just an experiment from my part). In this article I will write how you can have a nice looking spam free blog.

1.Akismet

The very first thing to do is activate AKISMET, it is really crucial and will catch most of the spam coming from various suspicious locations. You should have an activation key from WordPress.com (you get it after you signup)

2.Comments Cleaner

Most of the people comment on blogs with the sole purpose of getting a backlink. What if you remove that? Comments Cleaner does exactly what it says! You have the possibility to check one of the options below:

  • Remove Author’s URL
  • Remove HTML Tags
  • Remove BBCode tags
  • Remove plain text links

3. Remove Author URL box

Another possible solution to stop spam is by removing totally the author’s url box. Most of the spamming comments are done automatically by using various bots so it wont be able to locate the field to populate it with the spam url :)

If you want to remove it, then go at Appearance -> Editor -> Comments.php and then locate the following lines of code:

<label for=”url”>Website</label> <input type=”text” name=”url” id=”url” value=”<?php echo esc_attr($comment_author_url); ?>” size=”22″ tabindex=”3″ />

 

If you have any questions or inquiries do not hesitate to use the comments area below (don’t try to spam it, it wont pass :P)

WP Turbo Review

WP Turbo Review

June 3, 2011 in Blogging by Olgi Zenullari

Even though I’ve always been against autoblogs because most of the time they do not work properly, I was checking a site which was quite interesting and caught my attention. After a bit of research I found they were using wp turbo. Here’s an introduction video of what this piece of software does:

Alright here’s a description taken from their website:

WPTurbo is a new premium plugin for WordPress that allows you to create powerful niche sites which create content, update themselves automatically and earn you income each month from affiliate programs.

The plugin has a powerful system to allow you to create your own templates and target by keyword and add filters so your sites are unique to you.

Search engine love these sites as they are regularly updated when you choose, from every hour to every week. You just have to set them up once and they will carry on adding content without you.

 

wp turbo review

I tested it myself and had excellent results and I started gaining traffic since the third day after my site got indexed. The power of wp turbo lays on the configuration you do and what modules you use.

So if you are looking to make some extra passive income I would strongly recommend using it, you are going to thank me later on, oh and by the way you can use this discount code WPAFLAUNCH678 and get a 10 % discount.

WordPress AutoBlogging Plugin

What are you waiting for? SIGN UP HERE AND START MAKING MONEY!